Aiming to provide the most up-do-date insights and toolbox for tourism safety and security, the International Tourism Security Summit will focus on the following topics:
- Global security instability and its implications for the tourism industry
- Crisis management innovation and technology
- Crisis communication management in practice: global best practices analysis
- Crisis communication planning, preparation and strategy
- The psychological effect of security measures on tourists' sense of security
- Resilience marketing and strategic image management
- Social media marketing during and following a crisis
- Image restoration and tourism recovery marketing
- Crisis framing: global news agencies, social networks and the destination
- Safety, security and image management in key tourism sectors: the cruise, aviation and accommodation industries.